PORTFOLIO
So you want a seasoned social specialist.
Someone who understands how social can contribute to head-turning, thumb-stopping, award-winning ad campaigns.
Someone who can blend creativity and strategic thinking to drive impactful results
Someone committed to effective innovation, who can craft effective campaigns and spearhead initiatives that spark global conversations.
That’s me.
Hi, I’m Daisy.
For seven years I’ve been helping brands connect with audiences and achieve their goals by pushing boundaries to deliver measurable success. Pleased to meet you.
Daisy Elizabeth Conroy-Botica
Social Media Specialist
About
Strategy
Social Strategy Development
Content Planning and Execution
Campaign Strategy
Influencer Strategy and Engagement
Digital Marketing (including ad buying, SEO, and SEM understanding)
Social Consulting
Social Reporting
Creative
Creative Innovation and Ideation for Social Campaigns
Social Creative Direction
Social Copywriting
Trend Analysis, Recommendation and Implementation
Leadership & Communication
Team Leadership and Management
Dynamic Presentation Delivery
Persuasive Communication Abilities
Previous client categories:
Tourism, FMCG, Alcohol, Non-profit, Finance, Telco, Fashion, Government, Grocery, Fuel.
Case Study - Correct The Internet
A United Nations backed campaign by Team Heroine designed to highlight and correct the inconsistency of searchable facts that disadvantage sportswomen. Entirely pro-bono, our strategy relied on leveraging PR, influencers, and organic social to amplify our message and encourage users to utilise our web tool to submit corrections to the search engines.
Case Study - Every Kiwi Vote Counts
Close to one million New Zealanders live overseas. But, only one in 10 voted in the 2017 New Zealand election. That left a serious amount of Kiwis not having a say. So to influence overseas non-voters to become voters in 2020, we turned to the experts in online election influencing - the Russians. Spokesperson ‘Viktor’ targeted overseas Kiwis on social explaining how easy it was to “meddle in the New Zealand election.” And like any good Russian meddler, he got results - with overseas votes rising by 42%.
Case Study - Good Morning World
Being one of the first countries in the world to see the sun each day, we wanted to wish the world ‘Good Morning’ – from a different Kiwi, every single morning for an entire year, on Instagram. In doing so, Tourism New Zealand showcased the genuine, welcoming nature of everyday Kiws across the country. Over 605 million impressions and 12 million likes and comments later, searches for 'New Zealand' have grown by a record 1,590%. And over 60 countries have said 'Good Morning' back! Good Morning World is now recognised as Tourism New Zealand’s most successful campaign ever.
